Defining the Brand Measurement Experience

LiveWires™ Real-time BEM has the flexibility you need to measure any element of your current brand experience - product, packaging, people, process, promotion, retail environment, price or place - or a combination of any or all of these. You can also utilise LiveWires to conduct other research impacting your brand experience including:

• Usage and attitude studies
• Brand position studies
• Employee surveys
• Testing new product concepts
• Pre-testing advertising creative

Strategic input

The One Centre works with you to develop your brand’s LiveWires™ REM program. This involves four key activities:

1. Defining the desired brand experience and the interactions that can measure it.
2. Designing the survey.
3. Establishing reporting requirements.
4. Building the system.

Connecting to your customers

LiveWires™ REM is focused on your existing customers and those who have recently experienced your brand. We use your existing database for emailing invitations. We also provide the option to perform intercept interviews, using an interviewer armed with a GPRS Wi-Fi portable tablet PC to capture feedback.

There are many ways to collect your customers’ names and email addresses. The One Centre can help you put a system in place to collect customer information at point of purchase, through in-pack leaflets or face to face.

The One Centre can also help you develop and implement processes to gather information from potential customers through methods such as online banner advertising, email list procurement, viral “member-get-member” recruitment, or using our LiveWires™ member panel.

The One Centre adheres to the Privacy Act so you can be assured that your customers details are safe and secure.